A few nights ago, Dan Khulken of DKNG studios spoke at LCAD. Dan and Nathan are two of my favorite designers/illustrators. Their portfolio of work is beyond impressive and the insight Dan shared was invaluable. If you are not familiar with their work, definitely check it out. I took some notes so I figured I’d share them here. Keep in mind these are sort of just random things that stuck out to me. I will do my best to organize them in a way that hopefully makes sense.
DKNG Speech Notes:
DKNG’s Style Choices
- What the client needs, not about my “artistic agenda”
- Portray the personality of the client
- Illustration, typography and design do not have to be separate disciplines
- The style has to match the project/client as well as the concept
DKNG’s Creative Process - Part 1
- Research, brainstorm, refine
- Draw from the music, history of client/personality, look at everything that has been done for that client
- Narrow down to 2 concepts out of however many you come up with
- All audiences should be able to relate to the design in some way
- Push the design to the limit (example: add some kind of narrative)
DKNG’s Creative Process - Part 2
- Project proposal includes sketches and mood board
- Come up with about three concepts to choose from
- Delegate work after client chooses concepts to finalize
- Get feedback from other designers before saying it’s finished
- Show previous work that applies to the job and include other people’s work in your mood board
DKNG as A Business
- Will it contribute to our portfolio?
- Is it a lucrative project?
- Does it build a valuable relationship?
- Does it make us happy?
Remember to do stuff that makes you happy, for your friends, for free.
- Don’t put all your eggs in one basket
- Market yourself for the projects you want
- Learn as you go
- Share your process
- Build a group of followers
- Find opportunities to share your work