1. A few nights ago, Dan Khulken of DKNG studios spoke at LCAD. Dan and Nathan are two of my favorite designers/illustrators. Their portfolio of work is beyond impressive and the insight Dan shared was invaluable. If you are not familiar with their work, definitely check it out. I took some notes so I figured I’d share them here. Keep in mind these are sort of just random things that stuck out to me. I will do my best to organize them in a way that hopefully makes sense.

    DKNG Speech Notes:

    DKNG’s Style Choices

    - What the client needs, not about my “artistic agenda”

    - Portray the personality of the client

    - Illustration, typography and design do not have to be separate disciplines

    - The style has to match the project/client as well as the concept

    DKNG’s Creative Process - Part 1

    - Research, brainstorm, refine

    - Draw from the music, history of client/personality, look at everything that has been done for that client

    - Narrow down to 2 concepts out of however many you come up with

    - All audiences should be able to relate to the design in some way

    - Push the design to the limit (example: add some kind of narrative)

    DKNG’s Creative Process - Part 2

    - Project proposal includes sketches and mood board

    - Come up with about three concepts to choose from

    - Delegate work after client chooses concepts to finalize

    - Get feedback from other designers before saying it’s finished

    - Show previous work that applies to the job and include other people’s work in your mood board

    DKNG as A Business

    - Will it contribute to our portfolio?

    - Is it a lucrative project?

    - Does it build a valuable relationship?

    - Does it make us happy?

    Remember to do stuff that makes you happy, for your friends, for free.

    - Don’t put all your eggs in one basket

    - Market yourself for the projects you want

    - Learn as you go

    - Share your process

    - Build a group of followers

    - Find opportunities to share your work

Sam Croswell

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